Etisalat to ring in mobile ticketing in UAE
Partners with Mobiqa for solutions that will initially be used in UAE entertainment sector
Etisalat has announced plans for bringing mobile ticketing services to the United Arab Emirates through a new partnership with Scottish mobile solutions firm Mobiqua.
Mobile ticketing applications through Mobiqua will use bar-coding technology. Customers can book their tickets online, with the special bar-coded ticket then sent to their mobile phone via SMS, MMS or e-mail.
The mobile tickets (m-tickets) will then be read and validated using related scanners at the venue.
Etisalat says m-tickets will initially be used in the country's entertainment sector, with customers using them for entry into live shows and cinemas.
"Etisalat has always endeavoured to bring world class technologies in the UAE through strategic partnerships. Our association with Mobiqa, to create and offer advanced M-ticketing solutions to our customers, will offer convenience and value to our customers, and also reinforce our constant commitment to create newer technology avenues," said Abdulla Hashim, senior VP of Business Solutions at Etisalat in a company statement.