Home / AMD to drop ATI brand

AMD to drop ATI brand

ATI brand for graphics products to go by end of year

AMD to drop ATI brand
AMD said that research had showed better awareness of the AMD brand than ATI.

AMD has announced that it is to drop the ATI graphics brand.

The company said that it will replace the ATI brand with the AMD brand on its graphics processor products, including the Radeon, FirePro and Eyefinity, from the end of the year.

The move marks the end for the 25 year old brand, which originated from graphics processor specialist ATI, founded in 1985. AMD acquired ATI in 2007 for $5.4 billion, and initially said that the ATI brand would be preserved.

According to a company statement, AMD wanted to take advantage of its growing momentum in the graphics market, and research carried out by the company also found that the AMD brand was better recognized than ATI.

Follow us to get the most comprehensive technology news in UAE delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.

CHANNEL AWARD 2018