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Aptec gains expanded Microsoft OEM rights

Company now authorised to distribute products in all GCC markets except KSA

Santosh Kumar says Aptec will look to recruit new Microsoft OEM partners in the Gulf.
Santosh Kumar says Aptec will look to recruit new Microsoft OEM partners in the Gulf.

Aptec Holdings has expanded its distribution agreement for Microsoft OEM products to include four additional markets in the Gulf.

The company previously only carried Microsoft's OEM line in the UAE, but the new deal authorises it to distribute the software in Bahrain, Qatar, Oman and Kuwait.

The Dubai-based distributor claims it will mark the expanded agreement by recruiting new partners in those markets and vows to open local offices in countries where it does not yet have a physical presence.

"Aptec comes with strong commitment to enable channel through excellent logistics, stock availability, credit and customsed marketing plans for the GCC," said Santhosh Kumar, business unit manager for Aptec's software division.

"Microsoft awarding Aptec the OEM distribution in whole of Gulf is an indication towards our commitment, reach and ability to cover whole of GCC. We are pleased to announce our regional office to be opened soon in Qatar and Oman, while we already have an office in Kuwait with stocking facility," he added.

As well as the OEM software, Aptec is also a Microsoft volume license distributor for the Gulf.

Kumar says the firm's strategy is to increase the breadth, work on specific programmes and offer micro-credit facilities to small partners.

"We have invested huge in resources and facilities in Dubai, Kuwait and now in Qatar and Oman. We plan to replicate the same model we have in UAE with the right partners and an aggressive strategy, and we expect a high success rate," said Kumar.