Home / Sam Alkharrat joins SAP as MENA managing director

Sam Alkharrat joins SAP as MENA managing director

Cisco veteran to take on leadership of SAP business in MENA region

Sam Alkharrat joins SAP as MENA managing director
(l) Sergio Maccotta will hand over the MD role for SAP MENA to Sam Alkharrat on 1st October.

SAP has announced the appointment of Sam Alkharrat as managing director of SAP Middle East and North Africa.

As reported by ITP in July, Alkharrat has joined SAP from Cisco, where he has worked for 16 years in a variety of roles, most recently as managing director of public sector in emerging markets. Alkharrat will work alongside the current MD for SAP MENA, Sergio Maccotta, as a transition until taking on the role fully in October.

In his new position, Alkharrat will have responsibility to continue to expand SAP's partner ecosystem in the MENA region, and to build the company's contribution to economic development in these countries.

"Since SAP established direct operations in MENA, its progress has been widely acknowledged and celebrated and I am honoured to have been asked to lead the next stage of the company's development," said Alkharrat.

"The business has grown at an impressive rate through a combination of offering innovative and tailored business solutions to organizations of all sizes and by working closely with local partners, as well as industry and government bodies, to understand the needs of this unique and diverse region. I fully intend to continue the strong growth trend established by Sergio and to persist in developing a thriving and successful business for SAP," continued Alkharrat.

Maccotta, who has led SAP in the region since September 2007, will remain with the company to take on the role of Vice President of Business Transformation and Development. This new role, as part of the SAP EMEA Emerging Market Management Team, will involve supporting development of the EMEA region, including fostering innovation and exchanging initiatives and best practices among similar fast growing countries.

"I have thoroughly enjoyed helping SAP to become the leading provider of business software solutions in the MENA region. It gave me the opportunity to work alongside local organizations, with bold ambitions and aggressive goals.  These companies recognize that making business operations more efficient and competitive requires technology advanced enough to offer global best practices as standard and innovative enough to adapt to local demands," commented Maccotta.

"SAP's long-term strategy for the MENA region has always been to build an organization that is fully attuned to the local and regional business environment and I am confident that Sam will take SAP MENA to even greater heights in the years to come.  I look forward to working with Sam to ensure a smooth transition and continue in my new role to have the opportunity to further collaborate with our customers and partner in the region," concluded Maccotta.

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