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Mobile apps to make appearance at Gitex

Gitex to feature dedicated event to showcase mobile applications and content

Mobile Apps & Content World is intended to reflect strong demand for mobile applications in the region.
Mobile Apps & Content World is intended to reflect strong demand for mobile applications in the region.

Dubai World Trade Centre (DWTC), organiser of the Gitex exhibition, has announced the addition of a dedicated event for the mobile applications at this year's show.

The GITEX Mobile Apps & Content World has been introduced to reflect growing demand for application and content downloads for mobile devices, a market that analyst company research2guidance expects to reach $15.6 billion by 2013.

The event will bring together participants from the telecoms and consumer electronics sectors, including Nokia, Asus-Garmin, RIM and Binatone, alongside apps developers Haiku, Globo Mobile, Evento, Winjit, CoolPad, ValueLabs and Dubai-based Sevdotcom.

Helal Saeed Almarri, CEO of DWTC said: "The Middle East is well known for its demand for the latest mobile hardware and software, and apps and content are at the cutting edge of this highly lucrative sector. In order to take advantage of a market it is necessary to fully understand its progress and demand, and GITEX Mobile Apps & Content World will serve as a dynamic platform where international vendors and consumers can do exactly that."

The event will include a series of open panel debates, to discuss global and regional potential of apps and content, and in particular mobile marketing.

DWTC has also formed an industry partnership with the Mobile Entertainment Forum (MEF), a global trade body for mobile media companies.

Sarah Roberts, MEF general manager, EMEA commented: "Our Industry Partnership is a reflection of MEF's support for this sector and mobile media innovation in general across the Middle East. GITEX Mobile Apps & Content World provides an ideal platform to bring together international and regional mobile experts to stimulate growth and creativity in the mobile application and content ecosystem."