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Samatel joins Oman’s MVNO list

Using Nawras’ network, Samatel targets low-end mass market and SMEs

Samatel aims at addressing the under-served mobile market segments in Oman.
Samatel aims at addressing the under-served mobile market segments in Oman.

Samatel, the latest mobile virtual network operator (MVNO) in the Sultanate of Oman, has launched its services for residential and business customers.

Khalid Al Mataa'ni, the founder and chairman of Samatel was quoted by the Times of Oman as saying: "We wanted to aim at the underserved market segments with our objectives being instant communications." Samatel, which will be the sixth brand on offer is stated to have the lowest call rates with no hidden monthly fees.

Samatel is operating on a technology platform provided by Effortel, the mobile virtual network enabler (MVNE). Samatel is primarily targeting untapped and under-served segments of the market, with services and competitive pricing tailored to suit their specific needs. Samatel SIM cards are available in select outlets in Oman with a new number series.

Samatel has entered into an already crowded market with mobile penetration levels already touching 147% by 1Q 2010. According to the latest statistics by the Telecommunications Regulatory Authority (TRA) of Oman, the total number of mobile customers touched 4.21 million by the end of March 2010, which compares with 3.35 million subscribers and a penetration level of 122% for the same period last year.

Friendi Mobile became the first MVNO to launch in the Middle East in April 2009 after it signed an agreement to use the network of incumbent operator, OmanTel.  Friendi's launch was followed by other MVNOs including Majan Telecommunciations which launched under the name of Renna, Kalam Telecommunications, Mazoon Mobile, and now, with Samatel. Another MVNO, Injaz International Telecommunications, is yet to launch operations.