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Vendor rolls out 'live' LTE demo in UAE

Insights into benefits of next-generation multimedia mobile applications discussed

Vendor rolls out 'live' LTE demo in UAE
We are laying the LTE foundation now. Maybe in a couple of years it will turn out to be ‘mass market’ adoption, says Ray Hassan, president and head of Ericsson GCC.

Ericsson, a major provider of technology and services to telecom operators, has hosted a 'live' Long Term Evolution (LTE) demo in Dubai focusing on mobile network capabilities and services.

The company has been conducting the LTE ‘live' event during the past three months in Dubai with the theme, ‘Experience Tomorrow Today'. The latest event was attended by all major customers from the region with Ericsson providing an insight into the benefits and the latest evolutionary options brought about by LTE, which is slated to be the key to enriching communications and play a pivotal role in driving the telco industry growth.

Ray Hassan, president and head of Ericsson GCC, said: "Our customers are interested in implementing the latest technology in line with technology development worldwide which has unleashed a demand for evolutionary communication solutions. More importantly, broadband applications are the trigger for implementing next generation networks and new IP-based infrastructures."

Adopting the evolutionary technology provides broadband access to end-users which, among other things, provides them with a gateway to the web, mobile banking, mobile payments, video-on-demand, IPTV, entertainment, non-stop social communication and web connectivity.

"One strategy doesn't fit for all. That's why we are working closely with all operators individually in the region in terms of their strategies for infrastructure, investment, marketing and roll-out practices, which has been one of the biggest advantages of this LTE set-up," Hassan told CommsMEA.

Ericsson's research predicts that there will be over three billion data subscriptions in the world in 2014. Around 80% will be served by mobile technologies dominated by HSPA+ and LTE.

"We are laying the LTE foundation now. Maybe in a couple of years it will turn out to be ‘mass market' adoption. As more demand comes in from consumers' end, I think it will come much sooner than we anticipate. In fact, it'll be more of machine-to-machine communication requirement that will drive LTE implementation," Hassan concluded.

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