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Former Emitac chief launches consulting firm

Amer Khreino founds Dubai-based business development outfit

Former Emitac chief launches consulting firm
Amer Khreino has launched a consulting firm called AVENUES, which will offer companies guidance with strategic and operational matters.

Emitac Distribution's former CEO, Amer Khreino, has launched his own consulting business offering advice to companies requiring strategic guidance.

Khreino has been busy putting together the firm - called AVENUES FZCO - since resigning from Emitac in March this year.

AVENUES, which is registered at Dubai Silicon Oasis, will provide a range of services to IT companies that need help in designing and executing market strategies, according to Khreino.

"AVENUES offers business consulting services to established companies and organisations, helping them find solutions to stressful problems as well as identifying opportunities that guarantee them a competitive edge," he explained.

He says the aim of the company is to assist management in redefining their leadership role in existing and potential markets.

It will also help businesses to devise plans, explore growth opportunities, optimise operations and reduce risk.

"Our mission is to transform businesses through addressing challenges, identifying opportunities, creating value and driving a positive change," said Khreino. "We enjoy extensive knowledge and expertise that are essential for developing new insights to a business and finding solutions to emerging matters."

Khreino has a wealth of channel experience gleaned from his time at Emitac Distribution, which is one of the largest HP distributors in EMEA. During his time at Emitac he oversaw the formation of new vendor partnerships and built the company into an operation with sales of close to US$400m a year.

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