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Packard Bell now shipping to Lebanese market

Distinet appointed as PC vendor’s first distribution partner

Jean Haddad says that Distinet will make Packard Bell products widely available across Lebanon.
Jean Haddad says that Distinet will make Packard Bell products widely available across Lebanon.

Packard Bell has announced its entry into the Lebanese market, with Distinet confirmed as its first distributor in the country.

The Acer-owned PC brand is looking to quickly make a name for itself in Lebanon having already built a business in the Gulf, and believes Distinet - which is owned by the TeleTrade Group -  is the ideal partner.

"In TeleTrade we have found the right distributor to make our products widely available for the fashion savvy Lebanese consumer," said Shashank Sharma, country manager at Packard Bell.

"TeleTrade is a well-established group of companies with Distinet having a proven track record in IT distribution within Lebanon, and we are confident that they are best positioned to help Packard Bell grow," added Sharma.  

Distinet was always going to be the logical choice for Packard Bell due to its association with Emitac Distribution, one of Acer's largest regional distributors. Last year Emitac and Distinet announced a "strategic business alliance" in Lebanon.

Jean Haddad, general manager and chairman of 150-strong TeleTrade Holding Group," stated: "We have the resources, market experience and knowledge to make Packard Bell products widely available across Lebanon. We are also in a position to provide excellent after sales service for all Packard Bell products."