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Trinity targets Middle East channel expansion

New sales and marketing chief keen to facilitate reseller relationships

Al Atyani is looking to help Trinity identify new vendor brands and channel opportunities after joining the company from Microtop Computer.
Al Atyani is looking to help Trinity identify new vendor brands and channel opportunities after joining the company from Microtop Computer.

Components and electronics distributor Trinity Middle East has appointed Anwar Al Atyani as its new sales and marketing director for the region.

Al Atyani is a veteran of the regional channel business having served in the IT market for more than two decades. He has worked in a series of roles that have seen him deal with brands such as Asus, Canon, Microsoft and Sharp in Kuwait, Saudi Arabia, Jordan and the UAE.

He latterly served as business development manager at Microtop Computer, which builds its own range of PC products as well as distributing a variety of components brands.

Al Atyani says his main objective is to help Trinity expand its business in the Middle East and Africa by identifying new channels and enlarging its sub-distribution network. He will also explore new vendor opportunities.

"Our vision is to extend the size of the market we serve in the Middle East and Africa region, open new channels, and develop relationships with new distributors through our experienced area sales managers," he said. "We will support our partners to ensure their success." 

Trinity has been in the IT business for over 15 years and specialises in serving the Russian and CIS markets in addition to the Middle East. It offers optical storage devices, hard drives, motherboards, monitors and servers from brands such as Asus, BenQ, Gigabyte, Hitachi, LG, Samsung, Seagate and Sony. 

Al Atyani says Trinity is looking to step up its engagement with resellers as it bids to stand out from the competition.

"Trinity works closely with the channel and follows up with strong support to ensure the best possible business outcome for all customers. My plan is to visit partners and ensure that we are meeting their needs and providing the best support for the channel," he said.

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