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Redington Value launches first online sales portal

Partner programme to provide resellers with project and technical support

Ramkumar Balakrishnan says Redington is hoping to foster a close-knit partner ecosystem through the launch of its online portal.
Ramkumar Balakrishnan says Redington is hoping to foster a close-knit partner ecosystem through the launch of its online portal.

Redington's value division has launched an online portal that will allow resellers to keep tabs on the latest offers from its vendors and access a range of useful sales tools.

The company believes the portal - christened ‘Partner Connect' - will serve as a platform for "integrated vendor information", including promotions, training and sales resources.

At the moment the portal covers 15 of the brands that Redington deals with in the networking, storage, software and security sectors.

Partner Connect is open to all employees working for reseller organisations in the MENA region who have previously transacted with Redington's value unit.

By registering on the programme, partners can look forward to receiving personalised information related to special offers and products, as well as cross-selling and up-selling opportunities.

It will also serve as a vehicle for them to request assistance from experts in each technology area and seek support in developing customer quotations.

"The Partner Connect Programme was conceived out of our goal to establish a close-knit ecosystem of partners and vendors across the MENA region," explained Ramkumar Balakrishnan, general manager of the value business at Redington Gulf.

"By developing this programme, we are aiming to increase repeat business, drive effective communication through the channel, and improve partner delivery capability and quality."

Balakrishnan added that the programme would also provide resellers with access to key reference documents related to available stock and bring them closer to Redington through a stable and secure platform.

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