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'Halal' search engine gets 100,000 queries a day

I'mHalal CEO says the Islamic search engine is popular in Pakistan

The Islamic search engine is popular in Pakistan
The Islamic search engine is popular in Pakistan

I'mHalal, a search engine designed to help Muslims avoid accessing ‘haram' or forbidden content, processes 100,000 queries a day.

In comparison, search giant Google processes millions of queries daily.

I'mHalal CEO and co-founder Reza Sardeha says that interest in the Islamic search engine is growing but admits there have been technical challenges faced since it was first launched in September last year.

"...we have struggled a lot with several technical issues and the unexpected interest in I'mHalal that made our servers crash occasionally. At some point we decided to halt the growth and move into private beta to work on the product development in a more stable environment," Sardeha told ITP.net. "After testing new features and making our service more scalable with the help of 10,000 private beta testers in June we've launched into public beta again and the increase of our user base especially in Pakistan is almost viral."

I'mHalal recently adopted an algorithm update, which now positions local and more halal content from Middle Eastern and Asian websites higher in search results than before.

According to the firm, the algorithm update has been responsible for increasing the number of Arabic documents and pages I'mHalal indexes by 25%.