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Du launches unlimited video on demand service

Free introductory offer available to all Du TV subscribers for a limited period

Du hopes to attract more users with the launch of its unlimited video on demand service.
Du hopes to attract more users with the launch of its unlimited video on demand service.

The UAE's second operator, Du, has launched an unlimited video on demand service for AED75 ($20.4) a month.

The operator said that the service will be free for its TV customers for a limited period as an introductory offer.

The service provides customers unlimited access to a catalogue of entertainment including movies, TV series, dramas, documentaries, music, and children's programmes.

 "We are very excited to announce the launch of our unlimited video on demand service with premium TV programmes that give our customers the choice to watch what they want, all with a simple click on the remote control from the comfort of their home," said Farid Faraidooni, chief commercial officer of Du.

Du originally launched its video on demand service in December 2009, allowing customers to browse through a catalogue of movies including Arabic, Hollywood, Bollywood and classic films at a cost of between AED 7 - AED 19 per film.