Yahoo! and Rotana to deliver online Arabic entertainment
Yahoo! Middle East and Rotana partner to deliver Arabic language multimedia content streaming
Yahoo! Middle East has joined forces with the Arab world's largest entertainment company, Roana, to deliver Arabic multimedia content online.
Under the new partnership, Yahoo! will stream a range of content from Rotana, including music, videos, movies, concerts, TV channels and radio, through its new Arabic-language Video Network channel.
"This is an exciting and important development for Yahoo! Middle East as we continue to strengthen and support Arabic content on the internet, and introduce more innovative and locally relevant content and products for our consumers in a highly engaging platform," said Ahmed Nassef, VP and managing director of Yahoo! Middle East.
"We strive to be the centre of people's online lives, and are delighted to partner with Rotana, one of the Arab world's leaders in high quality content. We look forward to joining forces to build an ever-evolving content platform, for the benefit of our valued customers in the Arab world," he added.
Rotana's portfolio includes Rotana Records, a film production company, magazine, television and Rotana Radio music channels.
"As the region's largest entertainment company for quality Arabic content, we are always looking to sustain a healthy growth in our audience numbers. Yahoo!'s entertainment network is the ideal platform to utilise for the ever-growing Arab online world," said Yousef H Mugharbil, president of Digital Media, Rotana.