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Fire Bird to light up AOC’s CIS business

Jebel Ali distributor tasked with growing display vendor’s presence in six markets

Fire Bird to light up AOC’s CIS business
AOC is depending on Fire Bird’s expertise in the CIS region to grow its business in markets such as Azerbaijan and Turkmenistan, according to Brian Liu.

Dubai-based IT wholesaler Fire Bird Distribution has struck an agreement with expansive display vendor AOC to address a handful of CIS markets.

Fire Bird operates out of Jebel Ali but is a specialist at serving the CIS markets. Since its formation seven years ago it has partnered with several IT and consumer electronics brands to target markets such as Kazakhstan and Uzbekistan.

The company also has stocking points throughout the CIS countries, which will help it support AOC's business.

"We are very pleased to partners with AOC, a prestigious global brand which has carved out a leading position in such a short time across the globe," said Fire Bird's managing director, Kurban Seitnepesov, in a statement announcing the tie-up.

From AOC's point of view, the deal builds on the channel development activities that it has carried out in the Middle East during the past year. Its products are now distributed through companies such as Asbis and Compunics, as well as I&M in Egypt.

Fire Bird will carry Taiwan-based AOC's complete range of display products in Azerbaijan, Uzbekistan, Kazakhstan, Turkmenistan, Tajikistan and Kyrgyzstan.

"After witnessing exponential growth in the Middle East and Africa region, AOC has decided to expand its base from Dubai to grow markets outside the MEA region," said Brian Liu, VP sales MEA and CIS at AOC. "With the appointment of Fire Bird we are confident that we will be able to tap the huge potential that the CIS Central Asia's vast and complex market offers."

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