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EMC to buy datawarehouse specialist Greenplum

Greenplum to form basis of new data computing products division within EMC

The Greenplum acquisition will give EMC customers a best-of-breed solution for ‘big-data’ challenges, says Gelsinger.
The Greenplum acquisition will give EMC customers a best-of-breed solution for ‘big-data’ challenges, says Gelsinger.

EMC has announced that it will acquire data warehouse technology company Greenplum Inc.

California-based Greenplum is a developer of data warehousing technology, around handling of large volumes of data and self-service analytics. Following the all cash acquisition, the value of which was not announced, Greenplum will form the core of a new division within EMC's Information Infrastructure business, focused on data computing products.

Pat Gelsinger, president and COO, EMC Information Infrastructure Products, said: "The data warehousing world is about to change. Greenplum's massively-parallel, scale-out architecture, along with its self-service consumption model, has enabled it to separate itself from the incumbent players and emerge as the leader in this industry shift toward ‘big data' analytics. Greenplum's market-leading technology combined with EMC's virtualized Private Cloud infrastructure provides customers, today, with a best-of-breed solution for tomorrow's ‘big-data' challenges."

Greenplum is ranked as a visionary in the Gartner Data Warehouse Database Management Systems Magic Quadrant. Greenplum's technology architecture has been designed from the ground up for business intelligence and analytical processing using virtualized x86 commodity hardware. The technology uses a ‘shared-nothing' massively parallel processing (MPP) architecture, where data is automatically partitioned across multiple ‘segment' servers, and each ‘segment' owns and manages a distinct portion of the overall data. All communication is via a network interconnect, so there is no disk-level sharing or contention to be concerned with. The technology is capable of delivering between ten and 100 times better performance than traditional database software, at significantly lower cost.

Bill Cook, Greenplum CEO, commented: "EMC and Greenplum bring extraordinary potential to customers at the intersection of ‘big data' and sophisticated analytics. As technology and business partners, EMC and Greenplum witness daily the enthusiasm with which customers embrace how together we impact their businesses in very tangible, positive and meaningful ways. The technology speaks for itself. What energizes us most now is EMC's ability to open new doors of opportunity and accelerate delivery of our joint vision for the future."

The acquisition is expected to be completed in the third quarter of 2010.