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Empa adds security software vendor to KSA portfolio

Addition of NOD32 ties in with launch of local ‘value’ division

Empa adds security software vendor to KSA portfolio
Naeem Hamami says Empa will market ESET’s antivirus products to resellers and retailers in Saudi Arabia.

IT distributor Empa has added security vendor ESET to its portfolio in Saudi Arabia. Empa will promote the company's NOD32 and Smart Security software products to both the consumer and commercial channels.

Empa has recently established a ‘value' division in Saudi Arabia and says the appointment of ESET fits with its plans to bring new vendors on board.

"Empa has an extensive portfolio of products in the components, PC, notebook, networking, storage and power supply segments. The only missing part was a security solution, where ESET will be our first vendor to start with," said Naeem Hamami, country manager for KSA at Empa.

Hamami says Empa will support ESET in Saudi Arabia and offer it access to the company's in-country customer base.

"We plan to promote ESET in the corporate, SME and retail segments through our existing dealer channels in KSA, by appointing selected corporate resellers and through our well established retail arm that will be responsible for promoting product through power retailers," said Hamami.

Neo Neophytou, managing director of Adaox, ESET'S regional distributor, believes that Empa's expertise and market knowledge will lead to an increase in sales, brand visibility and awareness.

"With the Saudi market being so huge, we felt the need to expand our operations further to tap new market segments," he said.  

UAE-based Empa carries products from a number of leading vendors, including Fujitsu, Iomega, Intel, Netgear, Philips, Samsung, Toshiba, Transcend and Tripp Lite.

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