Toshiba to 'take back' market leadership with new laptops
Regional GM confirms dual-screen Libretto W100 will be available in the UAE next month
By Vineetha Menon
05 Jul 2010
Toshiba believes their new line of innovative laptops that boast a number of ‘world firsts' will boost its Middle East market share.
The company recently launched the dual touchscreen laptop - Libretto W100. It has two 7'' touch-sensitive screens, and can be held vertically to function as an e-reader or used horizontally for regular laptop use, with a virtual keyboard featuring on the lower screen.
Other notable models from the new line-up include the 10.1"AC100 Android-powered netbook that can go for up to seven days without having to be recharged and the 15.6" Satellite A665, the first Blu-ray 3D-ready laptop.
Speaking at the launch of Toshiba's Masterpiece Exhibition Tour, a marketing campaign that sees Toshiba laptops incorporated in some of the world's most famous paintings and sculptures, regional GM Santosh Varghese said these new mobility devices "will take back market leadership from other vendors".
The Libretto W100 , AC100, Satellite A665 and 14 other models will be available in the United Arab Emirates by the first week of August. Local pricing hasn't been fixed for most but Varghese revealed the Libretto W100 would cost AED 6,000.
"Some of the products are not even on the drawing boards of the competition," Varghese told ITP.net. "In the Middle East, overall, we have about 20% market share. Today we are in a position to display innovative products that our competition will take time to introduce in the market...we have an edge there. So we should be able to consolidate our market share from 20% to 22% or 25% by the end of this year."