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ME seizures account for 95% of fake HP print consumables

95% of fake HP printer cartridges and consumables in EMEA were seized in Middle East in FY09 and Q1FY10

ME seizures account for 95% of fake HP print consumables
HP is on the right track with anti-counterfeit actions, says Mortazavi.

The Middle East accounted for 95% of all seizures of counterfeit HP printer consumables in the EMEA region between 1st November 2008 to 31st Jan 2010, according to figures released by the company.

The figures are the result of increased focus on the problem of counterfeits by government and industry, according to HP. The company has increased its focus on the problem in the Middle East and Africa region in recent months, and that, alongside better enforcement of anti-counterfeiting policies by government entities in the region, has led to better rates of detection and more seizures of fake goods.

The company also pointed out that between February and April 2010, some 295,642 counterfeit printer consumables were seized in the UAE alone, compared to 630,756 from 1 Nov 2008 to 31 Jan 2010.

Across the whole of the EMEA region, where counterfeits make up around 8% of the nearly 30 billion euro market for printing consumables, the number of counterfeit seizures by volume doubled from 2008 to 2009.

HP has been conducting a campaign to raise awareness of the risk of counterfeit consumables, focusing on issues such as the poor quality and poor value of counterfeits, possible damage to equipment caused by fakes, low environmental standards of production and the possibility that profits from counterfeits benefit organised crime.

Amin Mortazavi, IPG general manager for HP Middle East commented: "I believe that as anti-counterfeit awareness increases, the counterfeit business will go down - we are on the right track"

HP follows up closely with local authorities to investigate and press for raids against counterfeiters, as well as conducting audits to ensure its own channel partners are not selling fake items. HP also works through membership of the Business Action to Stop Counterfeiting and Piracy group (BASCAP) and the Gulf Brand Protection Group.

During HP's fiscal year 2009 and the first quarter of fiscal year 2010 (to 31st January) this resulted in 2,423,358 seized finished counterfeits and components, 224 substantial leads, 115 investigations, 85 enforcement actions and  292 channel partner anti-counterfeit audits, the company reported.

Among the enforcement actions were a raid backed by the Saudi Arabian Ministry of Commerce in Jeddah in January 2009, which netted 28,000 inkjet cartridges and 39,000 LaserJet cartridges, and led to police action against the owner of the company which is expected to result in a long-term prison sentence.

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