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SanDisk appoints distributor for Bahrain

Intercol will carry vendor’s flash memory products in the local market

SanDisk appoints distributor for Bahrain
Tarek Husseini says the appointment of Intercol is part of its plans to expand its product reach in the region.

Flash storage cards vendor SanDisk has signed International Agencies Co Ltd - better known in the market as Intercol - to distribute its products in Bahrain.

Tareq Husseini, sales director for the Middle East and Africa at SanDisk, says the appointment fits with its plans to make its offering available through more channels.

"Our partnership with Intercol reinforces our objective to expand our product reach across the region," said Husseini. "The entire range of SanDisk storage products will now be available to a wider market through the expertise and established distribution networks of Intercol."

SanDisk's portfolio includes flash memory cards, USB flash drives, embedded memory and solid state drives.

For Manama-based Intercol, the deal means the addition of another major technology brand to its stable. The company also represents Alcatel-Lucent, Asus, HP, Nokia and Polycom.

Abdulrahman Ali Alwazzan, director at Intercol, believes the SanDisk tie-up is a timely addition to its portfolio given research suggests the global flash memory market is growing at a rate of 12% a year.

"The partnership will help us cash in on the burgeoning market while at the same time provide more opportunity for future collaboration and distribution of innovative solutions from SanDisk in the Bahrain market," said Alwazzan.

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