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Ex-Almasa networking head joins Logitech division

Pradeep Angeveetil to run the regional channel business for LifeSize Communications

Ex-Almasa networking head joins Logitech division
Pradeep Angeveetil is tasked with identifying geographical and vertical markets that LifeSize Communications does not yet cover following his appointment as regional manager.

The former head of Almasa's networking arm, Pradeep Angeveetil, has joined LifeSize Communications, becoming the video conferencing specialist's first employee in the Middle East region.

Angeveetil will serve as regional manager for the company, which was acquired by peripherals giant Logitech last December.

One of his immediate tasks will be to cement relationships with the company's two existing distributors in the region - Westcon and Taxan Gulf - as well as identify new markets for it to target, according to Andreas Wienold, VP sales EMEA at LifeSize.

"Although we already have a wide reseller network, there are geographical and
vertical markets in the region that are not yet covered and Pradeep is in
charge to select the right partners to address those markets," explained Wienold.

The typical channel for LifeSize's video communications products includes corporate-focused audio-visual integrators and systems integrators with a networking and telecommunications background. Its main competitors include Polycom and Cisco-owned Tandberg.

LifeSize has been active in the Middle East for four years and although it has only just moved to appoint its first local representative, Wienold insists Angeveetil is backed by a team based in Europe which is dedicated to the market.

"Step by step we will move those resources into the region as well. This is a
significant long-term investment for LifeSize," said Wienold, adding that the presence of its parent Logitech in Dubai would provide a platform for it to invest quickly.

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