Western Digital rallies Egyptian channel partners
Hard disk drive vendor reiterates market focus at Cairo event for disties and resellers
Western Digital has given some of its partners in Egypt a sneak preview of its latest offerings for the market at a special roundtable event in Cairo.
The hard drive vendor hosted more than 100 employees from a number of second-tier channel partners, as well as its four in-country distributors: FDC, Metra, North Africa Company and Redington.
"The purpose of this networking event was to meet our partners and update them on our offerings," explained regional chief Khwaja Saifuddin. "WD also celebrates 40 years this year, so we used this event to reinforce our focus and support for our partners in Egypt."
WD executives provided resellers with a rundown of the company's new product range, data on the storage sector and market share information.
It also gave local partners the opportunity to meet with members of its Middle East management team, including MEA sales director Mohammed Owais, and Khalid Wani, the head of WD's branded business in the region.
"Egypt has always been a focus region for us," insisted Saifuddin. "We work through our regional as well as in-country distributors to support the local channel. It is one of the success story markets for WD, as we enjoy a very high market share in Egypt."
He added that WD planned to provide more education, technical support and product knowledge to the channel, and work closely with Egyptian partners to expand awareness of its external hard drive range.