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KMG to market ESET antivirus software in Egypt

Specialist security distributor given task of developing local retail channel for ADAOX

KMG to market ESET antivirus software in Egypt
ESET is hoping that the appointment of KMG will strengthen its position, market share and visibility in Egypt.

ADAOX Middle East has struck a retail distribution agreement with KMG Technology in Egypt to drive the sale of ESET NOD32 antivirus software in the market. ADAOX serves as the regional representative for the ESET product range.

Security distributor KMG is expected to promote ESET's security solutions by providing an expert technical team to assist customers with product demonstrations, proof of concept and after- sales support.

"ESET is one of the global market leaders in the area of antivirus solutions and client security, and complements KMG's security portfolio perfectly," said Amir Rafla, managing partner at KMG Technology.

"There is an urgent need for reliable and robust security offerings in a huge market like Egypt and we believe ESET NOD32 fulfils those criteria. We plan to promote ESET through our extensive retailer base spread across the country and offer unmatched end-user support in-terms of special prices, technical advice and superior after-sales support," added Rafla.

KMG Technology is focused on the distribution of security products in Egypt, and has plans to expand its activities to different countries in the near future. The distributor claims to have a large customer base of both resellers and retailers across Egypt.

Neo Neophytou, managing director of ADAOX, says it is looking to benefit from KMG's links with the second-tier channel in Egypt.

"By signing them as our new partner, we are looking to strengthen ESET's position, market share and visibility in Egypt," he said. "We believe KMG is well equipped to manage and address customer needs and drive adoption of ESET NOD32 solutions throughout the country."

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