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Brocade pips ProCurve with new EMEA sales boss

Brocade Communications appoints Alberto Soto as new EMEA sales chief, poaching him from rival HP ProCurve.

Brocade is based in San Jose, California.
Brocade is based in San Jose, California.

In the wake of its Technology Day in New York, networking infrastructure vendor Brocade has named Alberto Soto as its new head of sales for Europe, the Middle East and Africa. He replaces Ulrich Plechschmidt, who returns to Brocade's home base in San Jose to lead its global sales enablement and marketing department.

Soto was formerly at rival HP ProCurve, which employed him as its vice president and general manager for the EMEA region. Before joining the Palo Alto-based firm, Soto worked for 3Com as the country manager for the  Iberian peninsula, growing business by more than $200 million. He will now report to Ian Whiting, senior vice president of worldwide sales.

"As we outlined at our recently held Technology Day, we see opportunities abound across the networking industry, which we believe is undergoing another major innovation cycle," said Whiting. "Veteran leadership like the kind Alberto brings to Brocade is crucial for our company to separate from the pack in a hyper-competitive yet strategically important market that EMEA is."

At his new position in California, Plechschmidt will report to John McHugh, vice president and chief marketing officer - who was the top executive at HP ProCurve and in the eyes of many, the reason behind its rise as a $1 billion networking company. McHugh left ProCurve in June 2008 for unspecified reasons.