NetApp targets cloud sales with programme changes
Opportunities for VARs following inclusion of service providers in channel scheme
NetApp has flung open its partner programme to service providers in a move that is designed to facilitate the sale and delivery of enterprise-level cloud services.
The storage vendor claims the step "tightens the relationship" between itself, key service provider partners and VARs, enabling all parties to work together to more effectively help customers move to a cloud computing environment.
NetApp insists the expansion of its programme recognises that enterprise data centres today are increasingly evolving to a hybrid model that blends traditional in-house IT with application and infrastructure services delivered via the cloud.
"A fundamental component of the NetApp growth strategy is our ability to develop differentiated pathways to market," said Julie Parrish, VP of global channel sales at NetApp.
"Integrating service providers into our innovative NetApp Partner Programme is key to this strategy and provides important focus on partners that can enable our enterprise customers' move to cloud environments," she added.
Service providers that join the programme will be able to build their cloud service offerings on NetApp storage and data management solutions, as well as gain access to a wide range of tools, such as technical support, training and marketing resources.
NetApp stresses that opening the programme to service providers also has benefits for the channel.
VARs can directly align with NetApp preferred service providers to offer cloud solutions to the end customer, allowing them to meet demand for cloud services and grow their business without investing in new data centres.
It also enables them to maintain their ‘trusted advisor' status by guiding their customers to a best-of-breed cloud solution based on NetApp.