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Promate hires new retail sales director from rival

Former Genius business development manager to spearhead channel sales

Fadi Khalil has joined Promate from Genius and will oversee the company’s retail channel strategy.
Fadi Khalil has joined Promate from Genius and will oversee the company’s retail channel strategy.

Peripherals and accessories vendor Promate Technologies has appointed Fadi Khalil as its retail sales director for the Middle East.The former business development manager at Genius Computer Technology will be tasked with using his sales and brand management expertise to develop the company's business. According to Promate, Khalil's main objective is to apply new business concepts which will allow the vendor to work more closely with its partners and enhance business relationships on a regional scale.

Khalil has extensive experience of the IT peripherals channel. At Genius the main focus of his job was to improve the sales and performance of the retail division by increasing its turnover and maximising profitability. 

His new post will involve achieving sales objectives by developing account penetration plans, co-ordinating sales strategies and developing key customer relationships.

"We are excited about Fadi's new role at Promate and how he will utilise his exceptional knowledge and experience to increase Promate's retail reach and customers' satisfaction level," said Yasir Alkaar, general manager of Promate Middle East.