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Avaya claims training model breaks new ground

Key aspects of channel updates include solutions-led curriculum and SIP certification

Jeremy Butt says that Avaya’s efforts to improve the quality of training it provides to partners should result in streamlined sales cycles and better customer service.
Jeremy Butt says that Avaya’s efforts to improve the quality of training it provides to partners should result in streamlined sales cycles and better customer service.

Avaya claims it has achieved a number of channel "firsts" after making several updates to its partner training and certification curriculum.

The IP communications vendor insists the launch of a solutions-based competency model, a channel training subscription fee model and a SIP communications architect certification are all exclusive additions to the market.

The enhancements come in the wake of its recently-launched Connect Programme and are designed to provide partners with more solutions-based training at a lower overall cost.

Avaya has streamlined the number of certifications it offers through its ‘Professional Credentials' scheme to 36 and cut the number of hours required to complete courses by more than 80%.

Under the new subscription fee model, Avaya claims training costs are "significantly discounted" and predictable for budget forecasting than á la carte training or comparable training models from other vendors.

Jeremy Butt, VP worldwide channels at Avaya, reckons that other companies have begun adopting a similar approach to training since Avaya first unveiled details of its Connect Programme last year.

"This helps confirm that we are on the right track in offering new ways partners can benefit with higher margins, streamlined sales cycles and better customer service," said Butt. "With the acquisition of Nortel NES, we have now integrated this competency model across all partners for greatest impact."