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Avnet targets Middle East memory market

Recovery in pricing prompts distributor to focus on regional sales and stocking

Avnet is looking to grow its memory business in the Middle East.
Avnet is looking to grow its memory business in the Middle East.

Avnet Technology Solutions is ramping up its focus on the regional memory market with a dedicated product manager, and will soon begin holding stocks in the UAE.

The distributor now offers memory products from Kingston, Transcend and Samsung to Middle East customers, and intends to put more focus on this part of the business as it moves forward.

To strengthen its push, Avnet has just hired Omar Fakhri as memory sales account manager and he will lead the company's memory business in the region. Previously he worked as business development manager at hardware integrator DTK.

Kirsten Klatt, European marketing and communications director at Avnet Technology Solutions EMEA, says the appointment reflects the US-based outfit's ambitions to expand its position as a memory supplier in the region.

"While Avnet has the global scale and scope to help our partners reach new customers in high-growth markets, we are responding to the local market demand in the Middle East for an increased focus on memory," she explained. "As a result, we intend to begin holding inventory locally in the Jebel Ali Free Zone to support the channel."

Avnet already implements local stockholding for certain product lines, including hard drives.

Klatt says the focus on memory follows a recovery in pricing during the last 12 to 18 months, and that has given the company optimism that it can provide local integrators with the technology they need.

"As memory is a core component for PC manufacturers and resellers in the Middle East, we will continue to support our CPU and HDD channel with strong memory vendor relationships, a focused line card, and in-depth knowledge of each product," she said.