Samsung unveils 'smart life' phones
Company aims to capture more than 25% of the MENA mobile phone market this year
Samsung is banking on new smartphones that promise to deliver a 'smart life' experience to help the company capture more than 25% of the MENA mobile phone market share this year.
At a launch event held earlier today, Samsung revealed it had a 17% market share in the region's mobile market last year but was aiming higher in 2010 with the help of handsets that offer a ‘smart life' experience - making it more convenient, more exciting and more integrated for users.
The new phones include Samsung Wave, the first handset released on the company's own open mobile bada platform, and the Google Android-powered Galaxy S. They will be available in the Middle East, with both English and Arabic support, by mid-June for AED 1,999 and AED 2,699 (16GB) respectively.
"We're launching great phones, great platforms and great experiences. It's not just these phones; it's going to get better and better as we go along the year," Sandeep Saighal, general manager of handheld phones at Samsung Gulf, told itp.net. "We feel that people here are now looking for something that we call the smart life. We have seen that, over the first half of the year, we have grown. So we're optimistic and the consumer support is there."
The Samsung Wave and Galaxy S both feature Super AMOLED screens, 1GHz processors, 5 megapixel cameras and always-on social connectivity through Social Hub.
The Wave has a 3.3" display with customisable menus and homepages, and easily syncs with Samsung Apps allows so users can download applications and widgets from different categories.
In comparison, the Galaxy S Android phone (16 and 8GB models) has a 4" screen, HD video recording, augmented reality and a wireless tethering application that turns the phone into a wireless modem so you can use it to connect your laptop to the web via 3G. It also features a new text input method called Swype that sees users slide their finger across letters with predictive text displayed, making text messaging faster.
But Galaxy S customers in the United Arab Emirates won't be able to make the most of Google's online web store - Android market - since it's currently not available in the country.
Samsung is sympathetic but says there's little they can do since the decision isn't in their hands.
"In other GCC countries, the Android market is available and, as soon as it's made available here in the UAE, we'll switch. Unfortunately, it's not our decision but it's something we'll keep pushing for," added Saighal.