Iomega denies that four UAE distributors is too many
Storage vendor says the appointment of Trigon is needed to meet demand
Consumer and SME storage ace Iomega is adamant there is enough capacity in the UAE market to justify its recent appointment of Trigon, a move which takes the number of in-country distributors it works with to four.
Iomega's regional sales chief, Cizar Abughazaleh, confirmed that Trigon has not supplanted anyone, but will instead take its place alongside existing partners Empa, Intuit and ITE.
He said it was likely that each distributor would carry a different product mix to retain a specific value in its line-up and insisted the appointment would make its array of storage solutions more accessible to the channel.
"There is enough capacity in the market because we believe there is still potential growth in the GCC, especially in the UAE," reasoned Abughazaleh.
"We have selected Trigon because we know they have their own specialties when it comes to the channel and the resellers. This appointment is part of our mission to provide the best service that we can for our products, whether it is availability, after-sales service or channel activities," he said.
Trigon is the latest in a growing list of in-country distribution appointments that Iomega has made to increase its footprint in the Middle East. The company recently signed Al Babtain in Kuwait, following on from earlier agreements with Al-Jammaz in Saudi Arabia and Delta and VAS in Egypt.