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Sony confident of 3D TV success in Middle East

Says live 3D telecasts of the 2010 FIFA World Cup depends on local TV broadcasters

Sony confident of 3D TV success in Middle East
Osamu Miura, Managing Director, Sony Gulf

Sony will be launching their 3D compatible Bravia televisions in the Middle East in July and is convinced that they will see success in the region.

"Our region is a strong visual products-oriented market as far as electronics goods are concerned and the immersive entertainment that 3D TVs provide will find wide acceptance here. We are confident of good sales for 3D TVs in this region," revealed Osamu Miura, managing director at Sony Gulf. "Sony expects 3D televisions will make up approximately 5-10 per cent of the sale of all Sony LCD TV sets during FY 2010."

Sony Gulf will be launching the complete range of 3D compatible Bravia LCD TVs with screen sizes ranging from 40-inches to 60-inches regionally in July, following their entry into the Japanese market next month. Sony however is one of the last few players to enter the local market with Samsung, LG Electronics and Panasonic already having their 3D televisions available in the Middle East.

Sony believes that 3D content, including its special captures planned for 25 matches of the 2010 FIFA World Cup in 3D, will drive demand. Though Miura adds that l0ive 3D telecasts in the Middle East will depend on local TV broadcasters.

The company will also be bringing range of 3D Blu-ray disc players and 3D home theatre systems to the Middle East, and offering around 500,000 PS3 users in the region free firmware upgrades to make the console 3D enabled.

"Firmware updates will be done in two phases: the first for 3D games will be made available during the launch of 3D compatible BRAVIA TV in July 2010. The second firmware update enabling PlayStation 3 to play 3D Blu-ray movie titles will follow soon after," Miura added.

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