Versace luxury touchscreen phone costs AED 25k
Versace Unique will be sold through flagship boutiques worldwide next month
Iconic fashion label Versace has launched its first luxury touchscreen smartphone range - Versace Unique.
The full-featured Versace Unique multimedia phones will be available early next month through exclusive watch and fine jewellery networks and Versace flagship boutiques worldwide.
Prices for the Unique range from €5,500 to €6,900 (approximately AED 25,000 to AED 32,000) depending on the materials used, but bespoke models can also be ordered to suit individual tastes.
The phone is crafted from the finest materials hand-assembled in France. Unique's back is wrapped in handcrafted leather and embossed with the Medusa head, while the scratch-resistant sapphire crystal screen is the largest single piece of this material ever produced for consumers.
Versace Unique was made in collaboration the creator of tailor-made handsets ModeLabs Group, along with LG Electronics.
The luxury 3G phone comes with a media player, a 5-megapixel flash camera and Dolby Mobile surround sound technology.
"We are excited about Versace Unique. Our team has worked well with our partners at Modelabs to manufacture a very innovative product which perfectly blends luxury materials, craftsmanship and the advanced technologies of LG. As we move forward in the development of our business, we are particularly happy to be able to strengthen the offer of luxury accessories that complement our core fashion products in line with Versace`s DNA," said Gian Giacomo Ferraris, CEO of Versace Group.