DIC throws weight behind HP campaign
ICT cluster vows to help vendor combat counterfeit trade in printing supplies
HP has won the support of Dubai Internet City in its ongoing bid to clamp down on parties that counterfeit its products.
The PC and printer vendor claims the global trade in fake products now exceeds US$200bn a year, with ink cartridges traditionally one of the most vulnerable categories to counterfeiting.
HP and DIC plan to work together to raise awareness of the implications of counterfeit printing supplies and highlight the benefits of using original products.
"It is a significant milestone in our fight against counterfeiting that Dubai Internet City has partnered with us to help combat this crime," said Amin Mortazavi, general manager of the imaging and printing group at HP Middle East.
"As a worldwide leader in the industry, our customers trust the HP brand to provide them with quality products and we are committed to protecting our customers from fraudulent, misleading goods bearing the HP name," he said.
HP and DIC will promote awareness on the issues that can be faced by using counterfeit printing supplies, as well as educate users and channel partners on how to identify and report counterfeit HP supplies.
"We believe in the strength of HP's message and we want to voice our concerns against counterfeiting," said Malek Al Malek, managing director of Dubai Internet City.
"Counterfeiting not only results in loss of revenue and loss of jobs, but it is also viewed as an unprincipled activity. In addition, purchasing fake and illegal products across any segment undermines eco-conscious efforts to reuse and recycle since the products are unsustainable and potentially dangerous," he added.