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AUS rolls out Cisco DMS for visual learning experience

The American University of Sharjah deploys Cisco Digital Media Suite (DMS) for video elearning and other video services

The DMS allows AUS to use digital signage along with rich video content for lessons.
The DMS allows AUS to use digital signage along with rich video content for lessons.

The American University of Sharjah (AUS) has introduced a range of new video services for teaching and information, with the deployment of the Cisco Digital Media Suite (DMS).

The University, which is the first in the UAE to roll out DMS, is using the system to distribute lesson content, to provide visual networking and to deploy campus-wide digital signage.

The DMS platform, which utilizes video, IPTV and digital signage, allows AUS to deliver a range of live and on-demand lectures and other educational content to students, anywhere on campus, and also enables video collaboration and the delivery of richer lesson content.

AUS is also the first university in the Gulf to use Cisco Show and Share social video system, which enables ‘visual networking' whereby students and teachers have access to a library of video content, which can be shared, to complement the lessons and curricula.

Students will also be able to create content using the Cisco MXE 3000 Media Experience Engine.

George J. DeBin, vice chancellor for finance and administration, American University of Sharjah commented: "Today, video is increasingly becoming one of the most important forms of communication and entertainment both in the UAE and globally. At AUS we realize the benefits of bringing digital media into the classroom and the campus environment and Cisco's Digital Media Suite will provide the university with the capability to utilize video communications in order to greatly enhance our students' experiences as well as accelerate their learning."

DMS also enables AUS to replace traditional signage and bulletins, with video services to deliver schedules, news, emergency messaging and other information around the campus.

Wayne Hull, general manager, Cisco, UAE said: "In order to effectively achieve connected learning societies, we at Cisco believe that the deployment of video in educational establishments is vital for the 21st century education transformation. Video is a critical medium for communicating to all audiences and in education, recent advancements in video technology are helping to change the way school administrators, faculty managers and students are working together to create a stronger community. The Cisco Digital Media Suite at the American University of Sharjah is the first step towards helping transform how educational establishments in the UAE and their students learn, grow, communicate, and collaborate."