Apple reseller gets cranky over grey market iPads
iStyle reveals it will only support regional customers who wait for local launch
Prominent Apple dealer iStyle is refusing to help Middle East customers that require support for iPads which they have sourced from outside the region.
The company, which is a designated ‘Premium Reseller' for Apple in the Middle East, has turned away customers that have approached it with issues for iPads they have bought ahead of the product's official Middle East launch.
iStyle insists it cannot service units purchased from grey marketeers and will only be able to assist customers with iPads sold in its outlets across the region.
However, despite urging customers "to be patient and wait for the official launch of the iPad in the Middle East", the UAE-based reseller has given no indication of when the much-lauded tablet will be available on its shelves.
"While we understand consumers' desire to purchase an iPad ahead of the official launch, we want to make sure that they understand that the help, support and assistance that they are used to receiving from iStyle will not be available to them if they have not purchased their iPad from our store," said Hani Nehme, business development manager at iStyle Middle East.
A "significant number" of units have become available for purchase in the region since the iPad was unveiled in the US last month, according toiStyle.
"We strongly urge consumers who have not yet purchased an iPad to wait until their official Middle East launch in order to benefit from the ongoing after-care that is a key component in what makes Apple such a popular premium brand," said Nehme.