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Brocade targets key verticals with new partner program

New programs to help Brocade channel to penetrate vertical sectors

The new programs will give partners competitive advantage, says Giddins.
The new programs will give partners competitive advantage, says Giddins.

Brocade is increasing its focus on key vertical sectors, with new dedicated channel programs for major sectors.

The new programs, open to all members of the Brocade Alliance Partner Network (APN), has been designed to help partners to better target major verticals, and to differentiate themselves in competitive markets.

Amanda Giddins, EMEA channel director at Brocade commented: "Customers have bespoke purchasing criteria and this is particularly evident within vertical markets. To succeed, partners need to differentiate themselves from the competition and offer a tailored solution to the customer.  Brocade understands the nuances of doing business across these different segments and with this new programme, we are equipping our partners with a clear competitive advantage."

The program, which targets verticals including healthcare, higher education, public sector and financial markets, will included end-to-end marketing communications campaigns, special discounts and extended support from Brocade's channel sales teams, and an incremental deal registration program that provides deal protection for projects that partners bring in.