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Infor writes resale agreement into Advoco contract

Consulting firm to sell software licences into Middle East midmarket accounts

Infor writes resale agreement into Advoco contract
Paul Hammond believes the expansion of Infor’s partnership with Advoco will enable it to open up more opportunities in the upper midmarket space.

Global consulting firm Advoco has been given the green light to resell Infor's enterprise asset management (EAM) software into midmarket accounts across the Middle East following an extension to the pair's existing relationship.

US-based Advoco has typically been operating as a services partner for Infor on an international basis, but the new arrangement includes a regional channel partner distribution agreement that allows it to market Infor's EAM software.

According to both companies, Advoco's primary focus will be on "upper mid-market projects" in the Middle East.                              

Infor's EAM software is designed to help asset-intensive organisations improve asset performance and increase productivity by reducing machine downtime.

The finalisation of the resale agreement brings the total number of partners that Infor works with in the Middle East to 22, having brought five on board during the last 18 months.

Paul Hammond, regional VP and general manager for the Middle East at Infor, is confident the expanded partnership with Advoco will pay dividends.

"Our strategy is to work alongside partners who understand the value that Infor solutions can bring to their client base and also work with them to help build a pipeline of new prospects across the Middle East," he said. "Advoco will now enable us to open up even more opportunities in the upper midmarket space because of their experience in this sector."    

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