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Microsoft launches Gulf Imagine Cup 2010

Microsoft and du launch regional student technology competition

Registration is now open for the regional heats of the Imagine Cup 2010.
Registration is now open for the regional heats of the Imagine Cup 2010.

Microsoft has announced the launch of the Gulf Imagine Cup 2010. The competition, which challenges students to come up with applications to tackle social and development issues, is now in its eighth year, and is being supported by UAE telecoms operator du.

The contest is open to students of 16 years and older, with five categories of competition, software design, mobile development, game design, digital media and IT systems challenge, with students free to come up with ideas to tackle issues such as poverty, hunger, environmental threats, disease control and education.

Regional finals will take place in May, ahead of worldwide finals in Poland in July.

Pooya Darugar, Local Software Economy Lead for Microsoft Gulf commented: "Microsoft Imagine Cup is where legends are born and lives are changed - where an application starts as an idea and ends up being used all over the world. In the UAE, we are seeing tremendous interest from both the education and private sectors who want to be involved in this year's Gulf Imagine Cup as the contest provide students with a launch pad for their ideas and access to key resources that can set them on the path to career success. For Microsoft, this is another opportunity for us to highlight the necessity of supporting student talent in science and technology for future progress in the industry."

The competition will include on-campus training sessions for the firs time, with training taking place at the Higher Colleges of Technologies, Abu Dhabi Men's College, Dubai Women's College, UAE University, American University of Dubai, University of Sharjah and American University of Sharjah.

Hala Badri, EVP, Brand and Communications, du, said: "Technology is undeniably a critical tool for the future, and this is why we at du pride ourselves on being at the forefront of technological innovation, as well as being dedicated to nurturing the creativity and talent of young people in the region. By collaborating with Microsoft, we are very pleased to be able to provide the required platform to nurture and build talent at grass root level through Gulf Imagine Cup."

"After all, young people are the ones who will drive this nation forward, and it is therefore crucial to encourage innovation and creativity in order to succeed in this increasingly high-tech world.  As an organisation, we are proud partners of this initiative - and do hope that programmes such as the Gulf Imagine Cup will lay the foundation for more interactive, creative platforms that will help build a stronger and healthier society," added Badri.

For more information on the Imagine Cup see http://www.imaginecupgulf.com