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Google touts AdWords' ease to lure virgin web advertisers

MENA advertisers can register through step-by-step guide and get $25 free credit

Google touts AdWords' ease to lure virgin web advertisers
Google is encouraging individuals and companies in the Middle East to advertise online using AdWords.

Google is promoting AdWords to businesses in the Middle East and North Africa region by giving away $25 in free credit to try out the advertising programme, and keeping the registration process simple.

The company has a step-by-step guide that outlines everything from signing-up for AdWords to monitoring interest. It's targeted at companies that have mulled over the option of advertising online but don't have a concrete plan of action as yet.

"Online advertising sounds complicated and can be daunting to start with, but it really is something anyone can set-up. Google AdWords is incredibly simple and intuitive, helping you create and display your ads on Google and Google's Content Network. The network is made up of hundreds of thousands of sites, from high profile websites like CNN.com, to small specialist sites, blogs, social networking and discussion forums, offering unlimited opportunity to expand your brand reach quickly and easily," stated Mazen Sabbagh, Account Strategist, Google MENA.

Google is offering a $25 promotional coupon for those looking to try out AdWords, which offer clients benefits such as paying only if someone click on their ad, the opportunity to reach new customers while they are actively searching for related products and services, as well as control over where advertisements appear on Google. 

Several regional companies have already credited their success to Google AdWords, including real-estate website PropertyFinder.ae, which claims their unique visits grew from 100 to 40,000 per month since signing-up for the programme.

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