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Amer Khreino resigns from Emitac Distribution

Vijay Saraf to initially handle management duties following resignation of CEO

Amer Khreino has resigned from his position of CEO at Emitac Distribution.
Amer Khreino has resigned from his position of CEO at Emitac Distribution.

Amer Khreino's long association with Emitac Distribution is coming to an end following his decision to step down as CEO of the HP and Acer distributor.

In a call with Channel Arabic, Khreino confirmed that his resignation was accepted by Emitac's board of directors yesterday. The exact date that he will leave the company is not clear, but he has already begun the process of handing over duties to recently-promoted general manager Vijay Saraf.

Khreino said his career with UAE-based Emitac had been both successful and valuable, but the time had come to take a fresh path and seek new challenges.  

He said it was too early to say what his next step would be, however.

"Working with stakeholders, channels and markets is a responsibility that requires a lot of time, focus and hard work," said Khreino. "I cannot really think about any opportunities that might be available until I hand over all my responsibilities."

He added: "I am sure Emitac, with the board of directors and the teamwork among employees, will be able to capitalise on its achievements, especially considering the initiatives that have taken place in recent years to bring new blood into the team."

Despite the financial crisis and additional competition in its core HP distribution market last year, Emitac generated annual revenues of almost US$360m, making it the third largest distributor in the Middle East.

Under Khreino's leadership the company grew its business in markets such as Jordan and Qatar, struck a strategic partnership with Distinet in Lebanon and expanded its product portfolio.

Speaking just recently, Khreino said the plan for 2010 was to strengthen profitability and develop more value added distribution services.