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Emax paying cash for unwanted handsets

Consumer electronics retailer fronts recycling initiative at its UAE stores

Neelesh Bhatnagar insists Emax’s ‘Cash for Mobiles’ offer gives users a chance to unlock the recycled value of their old phones.
Neelesh Bhatnagar insists Emax’s ‘Cash for Mobiles’ offer gives users a chance to unlock the recycled value of their old phones.

Consumer electronics retailer Emax is offering cash to mobile phone users who recycle their old handsets at special collection points within its stores.

In what it claims is the first regional programme of its kind, Emax says it will accept any mobile phone - in working or non working condition - and pay customers instant cash in return, as well as arrange for the unit to be recycled.

Trained customer agents at Emax's ‘big box' stores in the UAE will assess the condition of each mobile phone and calculate a value based on several criteria. The simple check takes less than three minutes and then a cash offer is made to the customer.

SIM cards and memory cards are removed and given back to the customer and any personal data is erased before the mobile is reconditioned and restored.

Customers can log onto www.cashformobiles.me to check the possible value range of their old mobile phones, before visiting the special collection centres contained in its stores.

Neelesh Bhatnagar, CEO at Emax, claims the offer gives users a chance to unlock the recycled value of their old phones.

"We know that many people in the UAE have multiple mobile accounts and several handsets - probably all lying in a drawer and taking up space," he said.

"Through this offer, we can empty our customers' drawers, give them some cash, and save the environment by putting all these unused and unloved mobiles to work as recycled units for those that cannot afford the latest models."

Emax says the programme is being carried out in partnership with experienced specialists in the collection and recycling field. Handsets damaged beyond economical repair can be left for recycling, but will not qualify for a cash reward.