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IBM shines the spotlight on business analytics

Channel could benefit from IT powerhouse’s regional drive to increase BA sales

IBM claims organisations that embrace business analytics stand to gain a competitive advantage in their markets.
IBM claims organisations that embrace business analytics stand to gain a competitive advantage in their markets.

IBM resellers striving to articulate the benefits of business analytics to customers could see their endeavours boosted by a series of roadshows that the vendor is hosting to highlight the technology.

Many partners regard business analytics as a major growth opportunity, while the vendor itself has been quick to hail the "emergence" of new smarter systems which are interconnected and stream real time information to transform decision-making.

IBM last week held roadshows in Dubai and Abu Dhabi, and it now plans to repeat those events in other cities across the region, including Cairo, Kuwait and Riyadh.

The software giant aims to demonstrate how business analytics can enable decisions-makers to uncover new opportunities to use data to predict business outcomes, optimise old systems and spot trends before they happen.

"Business intelligence that provides detailed reporting and analysis, made relevant with real-time response, enables forward-thinking organsations to better understand and respond to events, enabling them to perform smarter, and ultimately to gain competitive advantage," said Bashar Kilani, business unit executive at IBM Middle East's software group.

According to a recent study by IBM, one in three business leaders frequently make critical decisions without the information they need and more than half don't have access to the information across their organisation that they need to do their jobs.

"Our understanding of this sector coupled with our vertical expertise and historical experience of the region isenabling us to work ever more closely with the public and private sectors, not only to survive during an unpredictable economy but to thrive as more agile and smarter entities," said Kilani.

IBM's business analytics portfolio has grown on the back of organic investments and the acquisition of key sector players such as SPSS and Cognos in recent years.

The vendor operates six analytics centers across the globe and claims it recently assembled 4,000 consultants with industry expertise to help clients use business analytics aligned to their specific needs.