Toshiba to tackle the channel's health in Qatar
Notebook vendor vows to introduce new local initiatives through distributor PC Dealnet
Toshiba has promised resellers in Qatar that it will implement "channel health programmes" that review sales staff, training and rebates as it embarks on its second year of partnership with in-country distributor PC Dealnet.
The notebook vendor claims the pair will work together to "strengthen channel engagement", which will include new standards for after-sales service and warranty. Toshiba recently launched its ‘Profit for Performance' (P4P) rebate programme to key Qatari dealers and retailers in a move that is designed to improve channel profitability.
Toshiba appointed PC Dealnet as its official distributor for PCs and accessories last year and the pair recently held an event in Doha to mark their first year of partnership.
More than 80 channel executives turned out for the event, which saw management of both companies outline their plans for the year ahead.
"In nearly 12 months of partnership we have successfully increased Toshiba's market share in Qatar by 10%," said Fady Azar, general manager at PC Dealnet Qatar. "This is due to consumers reacting positively to the diverse range Toshiba has to offer both for products and accessories and our competitive promotions."
He added: "In continuation of this thriving partnership, our focus is now on extending our market coverage and targeting new segments on a corporate level plus providing a rigid after-sales service that offers unique and high quality repairs tailored for the Qatari market."
Toshiba claims customers in Qatar are showing a strong appetite for the smaller form factor, with netbooks accounting for 30% of mobile sales compared with the GCC average of 22%.