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NEC puts up cash to get ME partners selling

Vendor promises extra 2% margin to resellers that book virtualisation sales

NEC is providing financial incentives for resellers that win virtualisation projects based on its platforms.
NEC is providing financial incentives for resellers that win virtualisation projects based on its platforms.

Hardware vendor NEC Computers is dipping into its pocket to encourage resellers to sell its virtualisation solutions.

The company is offering Middle East partners an additional 2% back margin on every server or desktop virtualisation project that is based on NEC hardware.

Annick Reyngoudt, senior marketing manager for NEC's IT platform division in EMEA, says participating partners have until the end of March to accumulate points for each project they register.

"We translate these points into money," she explained. "The larger the projects the more points they earn. These points are then directly converted into cash, making it similar to having their very own NEC credit card."

The incentive campaign is designed to encourage existing and potential channel partners to promote NEC's virtualisation solutions to end-users across the region.

Resellers must register their virtualisation project on a dedicated web site created by NEC, along with the correct software license information. NEC says the project is considered valid for reward if the eligible platforms have been shipped and invoiced by NEC to the VAR or VAD before the campaign ends.