MENA region accounts for 2.5% of Facebook users
Social networking favourite calls the region an important market for their business
There are about ten million active Facebook users in the Middle East and North Africa region, making up about 2.5% of the social networking site's total base of 400 million active users worldwide.
Trevor Johnson, head of strategy and planning for Facebook EMEA, called the Middle East and North Africa region a growing and important market both in terms of "a user proposition and commercial proposition".
Johnson was speaking at a press conference held in Dubai to announce Facebook's recent alliance with Connect Ads, who have been named the site's official representation partner in the region.
The three year agreement with Connect Ads, which is part of Egypt-based LINKdotNET, will see the company offer regional brands access to the entire range of Facebook advertising products. This includes advertisements on the Facebook homepage as well as ‘engagement ads' targeting specific users based on information made public on their profiles.
Connect Ads' managing director Mohammed El Mehairy revealed that only 1% of the media advertising spend goes for online in the Arab World, but that things have improved significantly in digital advertising and marketing since the company first started operations in 2001. El Mehairy expects "high revenues" to be generated as part of the new agreement with Facebook.
According to Business Monitor International statistics, the United Arab Emirates has an average of 1.2 million Facebook users with more growth expected from the Middle East as a whole over the coming years.