BTC agrees to Alcatel-Lucent relationship in Saudi
Networking integrator shakes up portfolio with addition of UC vendor’s enterprise products
Alcatel-Lucent has pulled off a coup in Saudi Arabia by getting prominent Nortel integrator BTC Networks on its side.
BTC will become a ‘strategic business partner' for Alcatel-Lucent in the kingdom and offer its full suite of enterprise communications solutions to businesses of all sizes.
According to the vendor, it has already sat down with its new ally to collectively develop a plan for approaching the market. Alcatel-Lucent says it will be a "combined strategy" to differentiate itself in a Saudi communications market where it faces strong opposition from companies such as Avaya and Cisco.
"Such strong partnership provides great opportunity for more market penetration for both our organisations," insisted Alain Penel, VP sales and support for Alcatel-Lucent's enterprise activities in the Middle East and Africa.
Penel claims Alcatel-Lucent's broad portfolio of enterprise solutions, combined with BTC's experience in integration, implementation and maintenance of voice and data networks, will create a compelling offering for customers.
"Alcatel-Lucent recognises the critical importance of strong and vibrant partner programmes since we consider them as a crucial and integral component of our overall go-to-market approach," he added.
Jeddah-based BTC is regarded as one of the most influential telecoms integrators in the Saudi market, where it has operated for more than three decades. It also has branch offices in Egypt, Lebanon, Jordan, Syria and Iraq.
Alawi Baroum, executive director at BTC, insists the tie-up comes at a time when businesses in Saudi Arabia are increasingly demanding innovative and advanced telecommunications services.
"We believe that our understanding of the local market coupled with the solutions developed by Alcatel-Lucent will enable us to meet that need and advance business communications throughout Saudi Arabia," he said.
"One of the cornerstones of BTC's success has always been our eagerness to introduce new technologies and add to the diversity of products and services we offer to our clients. Our customers have asked us to stretch to meet their requirements and today Alcatel-Lucent's end-to-end portfolio will further enhance our ability to support our ever-growing list of clients," concluded Baroum.