Over 50% of Gulf firms rate social networking as ‘important’
Terrapinn survey highlights the direction of internet business in the Middle East
More than half of the Middle Eastern companies surveyed for an upcoming internet business event say Web 2.0 and social networking is an important priority.
Over 800 companies took part in a survey conducted by Terrapinn, organisers of the upcoming The Internet Show that asked for perspectives on internet business and specific challenges faced.
Nearly 86% said they consider digital advertising and marketing as important for their business strategy, while about 58% of the companies also see Web 2.0 and social networking as an ‘important' or ‘very important' business priority.
Interestingly, nearly 78% said they saw the use of content management and streaming as part of their future online strategy, with web content management solutions being identified as one of the largest concerns of enterprise, SMBs and government entities in the country.
"More marketing dollars are being spent on digital campaigns than ever before. And it's increasing, even in the face of declining marketing budgets. Digital marketing and advertising is becoming the best marketing method to communicate with your customers and enables you to recruit new customers..." stated Joseph Ridley, project director of The Internet Show.
The Internet Show, presented by Maktoob from Yahoo!, will take place in Abu Dhabi from September 21-22 and will feature a series of seminars and an exhibition focused on internet business.