Puma and Sagem Wireless launch Puma Phone
Smartphone features such as internet, messaging, GPS localisation capabilities, solar charging and video calling
Amidst much publicity and hype, PUMA and Sagem Wireless unveiled the Puma Phone at the Mobile World Congress in Barcelona, Spain.
The custom designed smartphone has features such as internet, messaging, gps localisation capabilities, solar charging, video calling and Bluetooth photo.
Users will be able to interact with multimedia content from puma.com, download Puma applications and access Puma products through mCommerce services.
"Just as Puma is unlike any other sport lifestyle company out there, the Puma Phone is unlike any mobile phone on the market," says Jochen Zeitz, CEO of Puma.
"We want to engage with our community in a way that is consistent with everything Puma stands for. Blending together the influences of sport, lifestyle and fashion, the Puma Phone reflects the joy, spontaneity and individuality that the Puma brand is known for."
Thierry Buffenoir, CEO of Sagem Wireless says, "Using the device to directly connect with the Puma community through services such as live sports feeds and mCommerce, the Puma Phone delivers not only a rich Puma experience, but uses technology such as integrated solar cells to deliver it in a way that is completely consistent with Puma's values."
The Puma Phone will be available through mobile network operators across greater Europe and on PUMA online store from April 2010. PUMA and Sagem Wireless say Middle East and international markets will shortly receive the phone after the European release.