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Aptec gearing up to woo Cisco resellers in Saudi

Distributor planning series of ‘launch events’ to mark extension of Cisco franchise in KSA

Aptec gearing up to woo Cisco resellers in Saudi
Shailendra Sainani says Track Distribution will launch a series of reseller initiatives and promotions to coincide with the beginning of its partnership with Cisco in Saudi Arabia.

Aptec will officially kick off the Cisco distributorship it recently gained in Saudi Arabia by hosting three separate roadshows for resellers in the kingdom next week.

Under the banner of its Track Distribution subsidiary, which handles the Cisco business, Aptec will hold ‘launch events' in Jeddah, Riyadh and Al Khobar, where it already operates local offices and warehousing facilities.

The events will take place between the 22nd and 24th February.

As revealed by Channel Middle East back in December, Aptec gained the Cisco Saudi rights after initially proving its worth to the networking vendor in the other Gulf markets as well as Yemen, Pakistan and Afghanistan.

The move is expected to create extra competition for Cisco's existing distribution partners in Saudi Arabia, Al Jammaz and Logicom.

Shailendra Sainani, deputy general manager at Track Distribution, believes the company's experience of distributing Cisco products elsewhere in the Middle East will serve it well as it bids to develop a comprehensive channel in Saudi Arabia.

"Track plans to invest in quality resource in order to recruit, enable and grow the channel and make this business profitable for both Track and the partner," said Sainani.

"We plan to launch a few initiatives, such as a new partner-centric Track website, Track Cisco channel services and a mega promotion exclusively for Cisco resellers in KSA during the launch event," he revealed.

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