Windows Phone proving popular despite late 2010 release
Phones with the mobile version of Windows 7 will be in stores at the end of 2010.
Microsoft's Windows Phone 7 Series is proving to be popular at the Mobile World Congress (MWC) in Barcelona, Spain despite compatible phones only being available at the end of 2010.
Hardware partners such as Dell, Garmin-Asus, HTC Corp., HP, LG, Samsung, Sony Ericsson, Toshiba and Qualcomm Inc have already started building Windows phones that will be in stores at the end of 2010.
Despite the launch date being far away, the Windows 7 phone interface is proving to be popular at MWC because of the 'live tiles' feature that show users real-time content in what are called hubs.
Windows 7 Phone hubs bring together related content from the web, applications and services into a single view to simplify common tasks.
So, users will be able to post updates or photos onto Facebook and Windows Live from one central hub and view others live feeds from social networks in their contact book. There will also be a hub that delivers the official Xbox LIVE experience on a phone, including Xbox LIVE games
The music and video hub is based on the Zune media player, and consumers will be able to turn their media experience into a social one with Zune Social on a PC to share their media recommendations with other music fans.
Microsoft will also adjust its Office suite to include OneNote and SharePoint Workspace all in one place, where customers can read, edit and share documents.
Apart from the hubs, every Windows Phone 7 Series phone will come with a dedicated hardware button for Microsoft's Bing search engine. This will involve a special implementation of Bing search that will provide intent-specific results. For example, when typing in 'Pizza' the search results will first flag up a map of all the nearest pizza restaurants in the area.
Steve Ballmer officially announced the phone series at the Mobile World Congress where Microsoft representatives illustrated some of the above-mentioned features.
"In a crowded market filled with phones that look the same and do the same things, I challenged the team to deliver a different kind of mobile experience. Windows Phone 7 Series marks a turning point toward phones that truly reflect the speed of peoples' lives and their need to connect to other people and all kinds of seamless experiences," said Steve Ballmer, chief executive officer at Microsoft.